15(2)2025

Performance management system of hospitality management department of Cebu Technological University campuses Author(s): de la Cruz Ronald, Minoza Joemar, Zosa Leo Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.2697.2025	PDF pp. 3-19
How vividness and review quality influence purchase intention in mobile shopping Author(s): Anh Thi Van Pham, Trung Minh Ngo Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.3128.2025	PDF pp. 20-36
The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services Author(s): Tuan Van Pham, My Ha Nguyen, Linh Khanh Nguyen, Yen Phi Hoang, Thu Hoai Tran, Linh Ngoc Khanh Hoang Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.2025	PDF pp. 37-50
How playable advertisements affect Gen Z’ s intention to download apps in Ho Chi Minh City Author(s): Long Cuu Hoang, Hoan Phuc Ho, Hung Xuan Dao, Binh Gia Nguyen, Giang Vu Chau Le, Ha Nhu Ngoc Nguyen Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.3154.2025	PDF pp. 51-66
Business group, corporate governance and business performance: A study in Vietnam Author(s): Thong Tien Nguyen, Nhi Phuong Doan, Tuong Minh Tran Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.3275.2025	PDF pp. 67-84
Augmenting TikTok shop adoption: The mediating role of KOCs in live streaming, video content, and AI recommendations Author(s): Minh Thi Hong Le, Hieu Ngoc Minh Pham, Ly Thi Truc Nguyen, Thuy Thi Xuan Le, Suong Thi Mai Nguyen Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.2025	PDF pp. 85-104
The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context Author(s): Long Vu Phi Hoang, Hien Thi Thao Bui Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025	PDF pp. 105-127
The impact of online review on fresh food purchase intention via mobile applications: An approach of ELM theory Author(s): Hoa Le Thai Nguyen, Thi Thi Cam Tang Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.3090.2025	PDF pp. 128-151
Autonomy in the relationship between education and entrepreneurial intentions of female students Author(s): Tuyen Thi Kim Dinh, Trang Duong Thuy Mai, Linh Thi Thuy Ly, Minh Pham Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.3028.2025	PDF pp. 152-169
Multinomial Logit Regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam Author(s): Ngan Thi Thuy Nguyen, Khe Son Tran Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.15.2.2945.2025	PDF pp. 170-184