14(4)2024

Financial literacy and entrepreneurial behavior of Junior high school students: Basis for TLE management plan Author(s): Rogelia Danica Español, Joemar T. Miñoza, Leo Zosa Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.2808.2024	PDF pp. 3-19
The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands Author(s): Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.2024	PDF pp. 20-40
Building a brand name for universities: A case study of Ho Chi Minh City Open University Author(s): Anh Ngoc Nguyen, Duc Hong Vo Abstract Fulltext Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.2993.2024	PDF Appendix pp. 41-54
The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager Author(s): Thu Thi Hong Nguyen, Minh Hue Nguyen, Bich Ngoc Do, Minh Thi Hong Le Abstract Fulltext Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.3126.2024	PDF Appendix pp. 55-74
Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange Author(s): Duyen Thi Le Chau, Hiep Minh Phuoc, Canh Minh Nguyen, Liem Thanh Nguyen, Nhu Thi Huynh Tran Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.2726.2024	PDF pp. 75-88
Exploring social media trends over the past decade (2010-2022): A bibliometric approach Author(s): Van Vu Dung Phan, Anh Ngoc Hoang Bach Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.3035.2024	PDF pp. 89-98
The behavior of young people toward electric motorbikes: Evidence from Vietnam Author(s): Lam Hong Tong, Chau Giang Nguyen, My Tien Ha Duong Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.2792.2024	PDF pp. 99-111
Exploring digital marketing strategies in small-sized enterprises in Vietnam Author(s): Khanh Thi Ngoc Nguyen, Ngoc Thi Nhu Truong Abstract Fulltext Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.2742.2024	PDF Appendix pp. 112-128
The effects of leader-member exchange on employee performance at commercial banks in Ho Chi Minh City: The role of job satisfaction and work engagement as mediating variables Author(s): Nam Dinh Khuc Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.2853.2024	PDF pp. 129-139
The relationships between servant leadership, job embeddedness, and turnover intention of information technology employees Author(s): Giang Hoai Kieu Le, Phuoc Hoang Vo Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.2859.2024	PDF pp. 140-156
The heterogeneity impacts of digital transformation, human capital, and trade openness on income and labour productivity in Vietnam Author(s): Ha Minh Nguyen, Ngoc Hoang Bui Abstract Fulltext Reference DOI: 10.46223/HCMCOUJS.econ.en.14.4.3484.2024	PDF pp. 157-171