14(4)2024

Article

• Financial literacy and entrepreneurial behavior of Junior high school students: Basis for TLE management plan

  Rogelia Danica Español; Joemar T. Miñoza; Leo Zosa

  3-19

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2808.2024

  19-03-2024

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• The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands

  Nhi Pham Phuong Nguyen; Trang Thanh Bui; An Quang Ha

  20-40

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.2024

  23-07-2024

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• Building a brand name for universities: A case study of Ho Chi Minh City Open University

  Anh Ngoc Nguyen; Duc Hong Vo

  41-54

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2993.2024

  19-03-2024

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  • Appendix

• The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager

  Thu Thi Hong Nguyen; Minh Hue Nguyen; Bich Ngoc Do; Minh Thi Hong Le

  55-74

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3126.2024

  19-03-2024

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  • Appendix

• Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange

  Duyen Thi Le Chau; Hiep Minh Phuoc; Canh Minh Nguyen; Liem Thanh Nguyen; Nhu Thi Huynh Tran

  75-88

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2726.2024

  19-03-2024

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• Exploring social media trends over the past decade (2010-2022): A bibliometric approach

  Van Vu Dung Phan; Anh Ngoc Hoang Bach

  89-98

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3035.2024

  19-03-2024

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• The behavior of young people toward electric motorbikes: Evidence from Vietnam

  Lam Hong Tong; Chau Giang Nguyen; My Tien Ha Duong

  99-111

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2792.2024

  19-03-2024

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• Exploring digital marketing strategies in small-sized enterprises in Vietnam

  Khanh Thi Ngoc Nguyen; Ngoc Thi Nhu Truong

  112-128

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2742.2024

  19-03-2024

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  • Appendix

• The effects of leader-member exchange on employee performance at commercial banks in Ho Chi Minh City: The role of job satisfaction and work engagement as mediating variables

  Nam Dinh Khuc

  129-139

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2853.2024

  19-03-2024

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• The relationships between servant leadership, job embeddedness, and turnover intention of information technology employees

  Giang Hoai Kieu Le; Phuoc Hoang Vo

  140-156

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.2859.2024

  19-03-2024

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• The heterogeneity impacts of digital transformation, human capital, and trade openness on income and labour productivity in Vietnam

  Ha Minh Nguyen; Ngoc Hoang Bui

  157-171

  DOI: 10.46223/HCMCOUJS.econ.en.14.4.3484.2024

  22-08-2024

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