8 (1) 2018

Original Research Articles

• Influences of employees’ perceptions of corporate social responsibility on job satisfaction – A study in Ho Chi Minh City

  Le Thi Thanh Xuan; Vo Thi Thanh Nhan; Le Thi Diem My

  3-18

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.169.2018

  20-09-2018

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• Impact of online social media on consumers’ purchasing intention via social network sites

  Hoang Thi Phuong Thao; Nguyen Le Thai Hoa

  19-36

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.170.2018

  20-09-2018

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• Rational and emotional preferred appeals of television commercials for FMCG: Evidence from young adults in Ho Chi Minh city

  Nguyen The Khang; Pham Thi Bich Ngoc

  37-49

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.171.2018

  20-09-2018

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• Factors affecting green food purchase intention in Ho Chi Minh City

  Nguyen Thi Thanh Van; Nguyen Thien Duy; Pham Tien Dung

  50-64

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.172.2018

  20-09-2018

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• Internal market orientation, frontliners' organizational commitment and customer-oriented behavior: A study of airport service in Vietnam

  Nguyen Thi Hong Phuong; Le Nguyen Hau; Tran Thi Tuyet; Nguyen Van Tuan

  65-78

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.167.2018

  20-09-2018

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• The impact of knowledge management on innovation performance of small and medium enterprises – An empirical study in Lam Dong province

  Pham Quoc Trung; Le Minh Hieu

  79-98

  DOI: 10.46223/HCMCOUJS.econ.en.8.1.168.2018

  20-09-2018

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