1.
Nguyen NBT, Du TC. The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry . HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION [Internet]. 2026 May 28 [cited 2026 Jun. 10];17(2). Available from: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/4960