Nguyen NPP, Bui TT, Ha AQ. The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands. HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION [Internet]. 2024 Jul. 23 [cited 2026 Apr. 17];14(4):20-4. Available from: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3406