Hoang LC, Ho HP, Dao HX, Nguyen BG, Le GVC, Nguyen HNN. How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City. HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION [Internet]. 2024 May 30 [cited 2026 Jan. 17];15(2):51-66. Available from: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3154