1.
Nguyen AN, Vo DH. Building a brand name for universities: A case study of Ho Chi Minh City Open University. HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION [Internet]. 2024 Mar. 19 [cited 2026 Aug. 10];14(4):41-54. Available from: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2993