Nguyen, Ngoc Bich Tram, and Thi Chung Du. “The Influence of Negative Marketing Practices on Brand Hate: The Moderating Effect of Negative Word of Mouth in the Organic Food Industry ”. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION 17, no. 2 (May 28, 2026). Accessed June 10, 2026. https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/4960.