Le, Giang Hoai Kieu, and Ky Van Nguyen. “The Impact of Augmented Reality on Impulse Buying of Makeup Products on E-Commerce Platforms”. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION 15, no. 6 (April 29, 2025): 112–131. Accessed February 16, 2026. https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3748.