Hoang, Long Cuu, et al. “How Playable Advertisements Affect Gen Z’s Intention to Download Apps in Ho Chi Minh City”. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, vol. 15, no. 2, May 2024, pp. 51-66, doi:10.46223/HCMCOUJS.econ.en.15.2.3154.2025.