[1]
L. C. Hoang, H. P. Ho, H. X. Dao, B. G. Nguyen, G. V. C. Le, and H. N. N. Nguyen, “How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City”, HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION, vol. 15, no. 2, pp. 51–66, May 2024.