NGUYEN, Ngoc Bich Tram; DU, Thi Chung. The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry . HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 17, n. 2, 2026. DOI: 10.46223/HCMCOUJS.econ.en.17.2.4960.2027. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/4960. Acesso em: 10 jun. 2026.