DUONG, Ngoc Lang. Reframing destination identity and tourism communication post-merger: Case study of Vietnam’s former Central Highlands region. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, [S. l.], v. 16, n. 10, 2026. DOI: 10.46223/HCMCOUJS.econ.en.16.10.4713.2026. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/4713. Acesso em: 12 oct. 2026.