TO, Phuoc Hai. Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration . HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 16, n. 4, p. 152–168, 2025. DOI: 10.46223/HCMCOUJS.econ.en.16.4.4182.2026. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/4182. Acesso em: 18 jul. 2026.