NGUYEN, Khanh Ngan; LE, Dinh Nghi. The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 16, n. 4, p. 22–39, 2025. DOI: 10.46223/HCMCOUJS.econ.en.16.4.3995.2026. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3995. Acesso em: 18 jul. 2026.