PHAM, Thi Thu Hien; DOAN, Bao Son; NGUYEN, Huy Phuc; NGUYEN, Ngoc Kieu Anh; NGUYEN, Dinh Loc; TONG, Tinh Nghi. Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 16, n. 4, p. 60–78, 2025. DOI: 10.46223/HCMCOUJS.econ.en.16.4.3982.2026. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3982. Acesso em: 18 jul. 2026.