HOANG, Van Hao; PHAM, Thu Thao; VU, Thi Quynh Chi; LE, Van Phuc. How does electronic word of mouth influence Gen Z tourists’ booking intention in the hospitality industry? The case of mountainous areas. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 16, n. 2, p. 85–101, 2025. DOI: 10.46223/HCMCOUJS.econ.en.16.2.3971.2026. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3971. Acesso em: 10 mar. 2026.