LE, Giang Hoai Kieu; NGUYEN, Ky Van. The impact of augmented reality on impulse buying of makeup products on e-commerce platforms. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 15, n. 6, p. 112–131, 2025. DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.2025. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3748. Acesso em: 16 feb. 2026.