DUONG, Nhung Thi Hoai; TA, Minh Quang. Investigating online purchase intention of Gen Z on TikTok live stream shopping. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 15, n. 4, p. 71–89, 2024. DOI: 10.46223/HCMCOUJS.econ.en.15.4.3416.2025. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3416. Acesso em: 11 apr. 2026.