NGUYEN, Nhi Pham Phuong; BUI, Trang Thanh; HA, An Quang. The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 14, n. 4, p. 20–40, 2024. DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.2024. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3406. Acesso em: 17 apr. 2026.