PHAM, Anh Thi Van; NGO, Trung Minh. How vividness and review quality influence purchase intention in mobile shopping. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 15, n. 2, p. 20–36, 2024. DOI: 10.46223/HCMCOUJS.econ.en.15.2.3128.2025. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3128. Acesso em: 15 jan. 2026.