HOANG, Long Vu Phi; BUI, Hien Thi Thao. The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 15, n. 2, p. 105–127, 2024. DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3124. Acesso em: 15 jan. 2026.