HOANG, Long Vu Phi; BUI, Hien Thi Thao. The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, [S. l.], v. 15, n. 2, p. 105–127, 2024. DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.2025. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3124. Acesso em: 6 oct. 2026.