NGUYEN, Anh Ngoc; VO, Duc Hong. Building a brand name for universities: A case study of Ho Chi Minh City Open University. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 14, n. 4, p. 41–54, 2024. DOI: 10.46223/HCMCOUJS.econ.en.14.4.2993.2024. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2993. Acesso em: 7 aug. 2026.