NHI, Bui Thi; NAM, Tran The; THUY, Nguyen Thi; OANH, Nguyen Kieu; TRANG, Le Thi Thanh. Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 13, n. 2, p. 39–53, 2023. DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.2023. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2333. Acesso em: 18 jan. 2026.