XUAN, Le Thi Thanh; VU, Nguyen Han. Applying means-end chain theory and laddering interviews to the study of product attributes for Dalat potatoes. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, [S. l.], v. 7, n. 2, p. 64–74, 2017. DOI: 10.46223/HCMCOUJS.econ.en.7.2.186.2017. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/186. Acesso em: 18 apr. 2026.