HUONG, Hoang Thi Que; KHOA, Tran Tien. Factors of the brand image influencing students’ choices in higher education institutions in Ho Chi Minh City. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, [S. l.], v. 9, n. 1, p. 105–127, 2019. DOI: 10.46223/HCMCOUJS.econ.en.9.1.179.2019. Disponível em: https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/179. Acesso em: 8 sep. 2026.