Nguyen, K. N., & Le, D. N. (2025). The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 16(4), 22–39. https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.3995.2026