Pham, A. T. V., & Ngo, T. M. (2024). How vividness and review quality influence purchase intention in mobile shopping. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 15(2), 20–36. https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3128.2025