Xuan, L. T. T., & Vu, N. H. (2017). Applying means-end chain theory and laddering interviews to the study of product attributes for Dalat potatoes. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 7(2), 64–74. https://doi.org/10.46223/HCMCOUJS.econ.en.7.2.186.2017