Doan, N. G. B.; Luu, Q. M.; Truong, H. T. T.; Nguyen, T. D. M.; Phan, H. T. M.; Tran, D. T. Building a New Hybrid Machine Learning Model for Improvement Insurance Cross-Sell Prediction. HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION 2025, 16, 92-110.