Giang, L. H. K.; Truong, D. X.; Quynh, L. T.; Xuan, L. T. T. Employing Mean-End-Chains Theory to Explore students’ Values from school’s Image Characteristics - A Case Study of a Business School in Ho Chi Minh City. HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION 2021, 11, 156-171.