Tran, H.Y. and Phan, D.Q. 2026. Mapping innovation and service quality in hotels: Bibliometric and thematic analysis. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration. 16, 11 (Jun. 2026). DOI:https://doi.org/10.46223/HCMCOUJS.econ.en.16.11.4695.2026.