Hoang, V.H. et al. 2025. How does electronic word of mouth influence Gen Z tourists’ booking intention in the hospitality industry? The case of mountainous areas. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION. 16, 2 (Jun. 2025), 85–101. DOI:https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3971.2026.