Pham, A.T.V. and Ngo, T.M. 2024. How vividness and review quality influence purchase intention in mobile shopping. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION. 15, 2 (Sep. 2024), 20–36. DOI:https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3128.2025.