Digital Business and Operational Systems

Original Research Articles | Published Sep 7, 2026

Management Accounting Practices for Triple Bottom Line Performance: A Bibliometric Analysis and Systematic Literature Review

Viet Trong Nguyen; Tra Lam Pham; Ngoc Toan Pham; Thi Hoang Minh Mai

Original Research Articles | Published Sep 7, 2026

Word-of-Mouth, Perceived Usefulness and Trust as Drivers of Customer Loy-alty to E-Wallets: Evidence from MoMo in Vietnam

Quốc Nam Trần

Original Research Articles | Published Sep 6, 2026

Optimizing Hospital Resource Allocation through Online Appointment Forecasting: A Comparative Data-Driven Study

Bui Thu Van, BSc.; Tran Quang Than, MSc.; Le Thi Kim Hien, Ph.D.

Original Research Articles | Published Sep 6, 2026

Adoption of digital platforms in freight forwarding companies: An application of SEM-ANN methods

Quynh Duong; Trung Nguyen Thanh; Viet Hoang Dang Anh; Hao Phan Nhat; Thinh Huynh Tien

Original Research Articles | Published Jun 23, 2026

Mapping innovation and service quality in hotels: Bibliometric and thematic analysis

Tran Hai Yen; Phan Dinh Quyet

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.11.4695.2026

Original Research Articles | Published May 12, 2026 | Pages: 69-86

Touchless transformation in hospitality: Sustainable and managerial perspectives in Ba Ria-Vung Tau, Vietnam

Pham Xuan Quyet Riley

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.4990.2026

Original Research Articles | Published May 12, 2026 | Pages: 87-106

Bridging technology adoption and consumer behavior with predictive machine learning: An integrated UTAUT-EKB analytical framework

Chau Ngoc Han; Tran Thi Anh; Ho Trung Thanh

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.5047.2026

Original Research Articles | Published Apr 3, 2026 | Pages: 134-151

Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

Vu Truc Phuc; Nguyen Giang Chau

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.5073.2026

Original Research Articles | Published Mar 31, 2026 | Pages: 44-60

Construing digital competence of Vietnamese students and consequences from ChatGPT user experience

Kieu Anh Tai; Tran Huynh Tan Sang; Ly Phuoc Sang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.5429.2026

Original Research Articles | Published Mar 12, 2026 | Pages: 135-155

From ambidextrous innovation to digital servitization: The moderating role of digital empowerment in Vietnamese Small and Medium-sized manufacturing Enterprises (SMEs)

Nguyen Ngoc Thong; Kieu Anh Tai

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.5122.2026

Original Research Articles | Published Jan 19, 2026

Redefining financial frontiers: A paradigm shift in Asian banking and Fintech ecosystems

Phan Khanh Duy; Tran Vo Hoa Tien; Dinh Quoc Hung

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.9.4431.2026

Original Research Articles | Published Oct 19, 2025

Circular economy-based reverse logistics: Dynamic interplay between drivers, barriers, and firm performance

Trinh Hoang Hong Hue; Bui Thi Bich Tram; Pham Xuan Nghi; Dao Nguyen Thuy Binh; Huynh Le Minh Anh; Truong Ngan Chau

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.9.4550.2026

Original Research Articles | Published Oct 19, 2025 | Pages: 17-35

Entrepreneurial decisions to become affiliate marketing partners: Role of rewards and motivation

Nguyen Van Ha; Nguyen Duc Loi; Nguyen Thi Cuc; Nguyen Vu Anh; Dang Thi Han; Cao Thi Ngoc Khanh; Nguyen Hue Thu

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4647.2026

Original Research Articles | Published Oct 19, 2025 | Pages: 94-114

Determinants of digital transformation in Vietnamese Small and Medium-sized Enterprises (SMEs): Evidence from the World Bank enterprise survey

Nguyen Quang Nhat

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.7.4471.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 102-120

Factors influencing coffee farmers’ choice of purchasing partners in the Central Highlands of Vietnam

Ha Thi Thu Hoa; Nguyen Thuy Dung; Le Thi Thanh Nha

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.3.4335.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 57-77

Sustainable supply chain management: A bibliometric analysis using VOSviewer

Duong Thi Thu Thinh; Tran Quang Long; Hoang Lam Cuong

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4583.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 93-111

Building a new hybrid machine learning model for improvement insurance cross-sell prediction

Doan Gia Bao Ngoc; Luu Minh Quan; Truong Thi Thanh Ha; Nguyen Duc Minh Tan; Phan Thi Minh Huyen; Tran Duy Thanh

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.1.4306.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 25-35

Assessing national digitalization levels using cross efficiency model

Volkan Soner Özsoy

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.1.4179.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 78-95

Towards green growth: Total quality management as a leverage to enhance sustainable performance in Small and Medium Enterprises in Ho Chi Minh City

Tran Tuan Anh; Ha Thi Thu Hoa; Truong Ngoc Hao

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4610.2026

Original Research Articles | Published Sep 7, 2025

Expediting Habal-Habal formalization: Service quality assessment and commuter insights

Jeffy M. Sumilhig

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.9.4325.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 81-103

Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4556.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 87-101

The role of big data and blockchain in digital accounting: A bibliometric analysis

Nguyen Thi Truc Anh; Ngo Quang Huy; Le Thanh Hoa

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.3.4277.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 96-112

AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4632.2026

Original Research Articles | Published Jun 4, 2025 | Pages: 23-49

Factors influencing pneumatic precision corn planter adoption in the Philippines: An empirical study using the Technology Acceptance Model (TAM) and Partial Least Squares Structural Equation Modeling (PLS-SEM)

Duan P. Mary Rose; Gonzales G. Gamaliel; Papaya Iway Harold Jay; Buot Pisao Amadito Jr.; Montebon Defensor Vincet Rhey; Moya S. Emmanuel; Mata Dumanacal Marlon

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.5.3964.2025

Original Research Articles | Published Jan 15, 2025 | Pages: 93-111

Application of the PLS-SEM model in assessing the green supply chain management performance of small and medium enterprises in Ho Chi Minh City, Vietnam

Dieu Van Nguyen; Thinh Thi Thu Duong; Anh Tuan Tran

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3631.2025

Original Research Articles | Published Oct 18, 2024 | Pages: 21-43

Evaluating digital transformation preparedness among Vietnamese enterprises

Thuan Nguyen; Ly Thi Thao Dang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.3.3349.2025

Original Research Articles | Published Sep 17, 2024 | Pages: 152-164

Digitalization and its impact on commercial banks’ profitability in Vietnam

Huong Mai Nguyen; Huyen Thi Ngoc Pham; Khue Minh Tran; Mai Thi Tuyet Nguyen; Yen Thi Hai Nguyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.1.3281.2025

Original Research Articles | Published Sep 12, 2024 | Pages: 54-69

Supply chain innovation and financial performance in ASEAN manufacturing firms: The moderating role of organisational innovation

Minh Hue Nguyen; Hang Thu Hoang; Dung Van Nguyen; Canh Huynh Quang Trinh

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.1.3099.2025

Original Research Articles | Published Sep 12, 2024 | Pages: 20-36

How vividness and review quality influence purchase intention in mobile shopping

Anh Thi Van Pham; Trung Minh Ngo

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3128.2025

Original Research Articles | Published May 24, 2024 | Pages: 85-104

Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

Minh Thi Hong Le; Hieu Ngoc Minh Pham; Ly Thi Truc Nguyen; Thuy Thi Xuan Le; Suong Thi Mai Nguyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.2939.2025

Original Research Articles | Published May 24, 2024 | Pages: 170-184

Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

Ngan Thi Thuy Nguyen; Khe Son Tran

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.2945.2025