Business and Management

Original Research Articles | Published Sep 7, 2026

From Impulsivity to Exit: Determinants of Job Hopping Behavior among Generation Z in Food & Beverage Sector

Nguyen Tien Thong; Mr. Phạm Gia Huy

Original Research Articles | Published Sep 7, 2026

The emergence of AI influencers in marketing: a systematic literature review

Nguyen Pham Phuong Nhi

Original Research Articles | Published Sep 7, 2026

Effects of perceived corporate social responsibility on positive behaviors of employees in the hospitality sector: the moderating role of responsible leadership

Trinh Thi Ha; Tran Ha Uyen Thi; Nguyen Thi Phuong Thao; Nguyễn Văn Anh

Original Research Articles | Published Sep 7, 2026

Integrating Green Customer-Based Brand Equity and the Theory of Planned Behavior: Insights into Green Repurchase Intentions

Lam Ngoc Thuy; Ta Van Thanh, PhD; Le Quang Huy, PhD

Original Research Articles | Published Sep 7, 2026

The impact of subjective norms and environmental consciousness on women’s consumption behavior toward natural-origin cosmetics: Evidence from Vietnam

Thao Dinh

Original Research Articles | Published Sep 7, 2026

Understanding willingness to pay for green products in Vietnam: An extended Norm Activation Model

Anh Tho To; Nguyen Hoang Bao Chau; Dao Thi Thao Anh; Nguyen Dinh Thi; Nguyen Hoang Vy; Vo Ai Vi

Original Research Articles | Published Sep 6, 2026

Students’ perceptions of AI recruitment effectiveness and application intention in Ho Chi Minh city

Nguyen Pham Hong Yen; Nguyen Cao Minh Nguyet; Tran Thi Bich Nhung, PhD; Le Nguyen Viet Tri; Vo Tran Nhat Minh; Do Hoang Nhat Huy

Original Research Articles | Published Sep 6, 2026

The Influence of Leader–Member Exchange on Turnover Intention in the Hospitality Sector in Ho Chi Minh City

Thinh Duong Thi Thu; Nam Dinh Khuc; Minh Nguyen Thi Binh; Anh Tran Tuan

Original Research Articles | Published Sep 6, 2026

Shaping Parasocial Interaction in Digital Hospitality: The Role of Normative Social Influence among Generation Z in Vietnam

Lam Ngoc Vi Nguyen, MSc; Van Huy Le, Prof.; Van Hoa Le, Assoc. Prof.

Original Research Articles | Published Sep 6, 2026

ETHNOCENTRISM, COSMOPOLITANISM, AND DOMESTIC COSMETICS PREFERENCES: A STUDY OF VIETNAMESE YOUTH

Nguyễn Thị Phương Dung; Tran Qui Kim Ngoc; Nguyen Thu Nha Trang; Le Thi Thu Trang

Original Research Articles | Published Sep 6, 2026

Determinants of young consumers’ intention to purchase organic food: Extending the theory of planned behavior

Nguyễn Thanh Nhàn; Tran Thi Thanh Phuong

Original Research Articles | Published Sep 6, 2026

Brand Authenticity And Brand Defense: Mediating Roles Of Trust And Co-Creation

Quoc Dai Tran; Thi Phuong Nga Dang

Original Research Articles | Published Sep 6, 2026

A study of conflict management styles, relationship conflict, and team performance in Vietnam’s communication industry

Duong Thi Hoai Nhung; La Linh Chi

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4649.2026

Original Research Articles | Published Sep 6, 2026

Chatbot communication quality and purchase intention: The roles of trust and flow experience

Nguyen Ngoc Bich; Bao Trung, PhD.; Du Thi Chung, PhD.

Original Research Articles | Published Jul 24, 2026

Understanding purchase intention in TikTok livestream shopping among Vietnamese Generation Z: A Stimulus-Organism-Response (S-O-R) perspective

Huynh Nhut Khoa

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.4.5452.2027

Original Research Articles | Published Jul 10, 2026

Perceived organizational support and employee well-being: A bibliometric analysis and future research agenda

Huynh Thi Thu Suong; Tran Thi Tuyet Huong

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.2.5320.2027

Original Research Articles | Published Jul 10, 2026

From social identity to purchase intention: The psychological mechanism in Vietnamese multiplayer online games

Tran Minh Duy; Truong Le Quoc Viet; Chau Hoai Anh

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.4.5363.2027

Original Research Articles | Published Jul 6, 2026 | Pages: 49-68

The role of social media in promoting green consumption: A case study of Naturenz products in Can Tho City

Dinh Cong Thanh; Dinh Tran Minh Khoa; Huynh Van Binh; Truong Huynh Thanh Uyen; Pham Le Hong Nhung

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.4841.2026

Original Research Articles | Published Jun 23, 2026

Enhancing satisfaction with credit card products: The Role of empathy, responsiveness, and reliability

Nguyen Thi Dieu Linh; Luong Tam Hoang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.2.5129.2027

Original Research Articles | Published Jun 23, 2026

Mapping innovation and service quality in hotels: Bibliometric and thematic analysis

Tran Hai Yen; Phan Dinh Quyet

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.11.4695.2026

Original Research Articles | Published Jun 19, 2026

Personal characteristics, digital skills, and digital entrepreneurial intention among students: The mediating role of risk-taking attitude

Nguyen Quynh Mai; Lam Thanh Nhan

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.2.5181.2027

Original Research Articles | Published Jun 16, 2026 | Pages: 114-133

Digital leadership and employee megaphoning: A dual-path mediation model of communal and exchange relational norms in Vietnam

Ngo Thanh Trung

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.5420.2026

Original Research Articles | Published May 28, 2026

The influence of negative marketing practices on brand hate: The moderating effect of negative word of mouth in the organic food industry

Nguyen Ngoc Bich Tram; Du Thi Chung

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.2.4960.2027

Original Research Articles | Published May 27, 2026

Reframing destination identity and tourism communication post-merger: Case study of Vietnam’s former Central Highlands region

Duong Ngoc Lang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.9.4713.2027

Original Research Articles | Published May 27, 2026

Green transformational leadership and its prediction of sustainable performance: The mediating role of green innovation

Duong Cong Hiep

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.2.4859.2027

Original Research Articles | Published May 17, 2026 | Pages: 124-152

An integrated TAM (Technology Acceptance Model) - IDT (Innovation Diffusion Theory) - Flow model examining the impact of augmented reality technology on consumers’ online purchase intention in Ho Chi Minh City

Nguyen Ngoc Thien Long; Nguyen Thi Binh Minh; Tran Thanh Tung

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.4761.2026

Original Research Articles | Published May 17, 2026 | Pages: 25-48

Memorable travel experiences and destination loyalty: The moderating role of crowding in festival tourism in Ho Chi Minh City

Ho Thanh Truc; Bui Thi Thanh; Nong Thi Nhu Mai

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.4856.2026

Original Research Articles | Published May 17, 2026 | Pages: 153-172

Virtual influencers and mindful consumption: Dual-system evidence from Vietnam

Truong Thi Thuy Vi; Khuu Minh Dat

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.4766.2026

Original Research Articles | Published May 17, 2026

Domestic tourists’ memorable experiences, destination image and revisit intention at Hoi An Ancient Town, a UNESCO World Heritage site in Vietnam

Nguyen Thi Bich Lieu; Pham Hong Chuong

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.17.1.4714.2027

Original Research Articles | Published Apr 20, 2026 | Pages: 107-123

A systematic literature review on omnichannel purchase intentions in the retail industry

Vo Le Quynh Lam; Phan Tan Luc

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.4846.2026

Original Research Articles | Published Apr 20, 2026 | Pages: 7-24

Exploring work-life balance and fear of missing out role in the impact of cyberloafing on employee productivity and employee well-being

Nguyen Dinh Manh; Nguyen The Khai; Nguyen Thuan

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.10.4901.2026

Original Research Articles | Published Apr 3, 2026 | Pages: 134-151

Factors influencing tourist co-creation value in smart tourism: The role of resources, participation, and technology experience on satisfaction and loyalty

Vu Truc Phuc; Nguyen Giang Chau

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.5073.2026

Original Research Articles | Published Mar 31, 2026 | Pages: 44-60

Construing digital competence of Vietnamese students and consequences from ChatGPT user experience

Kieu Anh Tai; Tran Huynh Tan Sang; Ly Phuoc Sang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.5429.2026

Original Research Articles | Published Mar 12, 2026 | Pages: 135-155

From ambidextrous innovation to digital servitization: The moderating role of digital empowerment in Vietnamese Small and Medium-sized manufacturing Enterprises (SMEs)

Nguyen Ngoc Thong; Kieu Anh Tai

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.5122.2026

Original Research Articles | Published Oct 19, 2025

The Franklin effect in social and workplace contexts: A qualitative study on how small requests foster interpersonal bonding

Nguyen Quang Anh; Nguyen Hoang Phuc

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.9.4696.2026

Original Research Articles | Published Oct 19, 2025

On the predictors of governance and administration of the vegetable farmers’ association: A regression analysis

Leomarich Fortugaliza Casinillo; Karen Luz Pacetes Yap

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.9.4572.2026

Original Research Articles | Published Oct 19, 2025

The role of experience in shaping repurchase intention in Vietnam’s e-commerce

Le Huyen Trang; Pham Thi Van Anh; Nguyen Thi Thuy Trang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4694.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 7-26

The impact of socially responsible human resource management on the organizational citizenship behavior of employees in universities in Ho Chi Minh City

Ha Minh Tri; Pham Le Vu Anh Hao; Tran Thi Nhu Y; Dang Nguyen Minh Tu

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4426.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 27-43

Leader behavioural integrity and Vietnamese public servants’ moral voice: Does person-organisation fit matter?

Doan Bao Son

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4549.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 36-56

From motivation to employee performance: An integrated behavioral model for hotel employees in Vietnam

Phan Thi Bich Hang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4629.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 98-113

Quiet quitting in the era of hybrid work: A qualitative study on work motivation among generation Z

Nguyen Quang Anh; Nguyen Hoang Phuc; Huynh Trong Hien; Luong Bich An; Nguyen Thi Huong Giang; Luong Thi My Duyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.4262.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 83-99

Assessing and proposing tourism product development in Thu Duc City

Vo Thi Ngoc Thuy; Le Cat Vi

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.5.4503.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 61-80

Determinants of sustainable fashion purchase intention of customer in Ho Chi Minh City

Nguyen Tien Thong; Nguyen Quoc Chi

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4439.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 81-103

Exploring blockchain adoption intention in e-commerce through an extended Technology Application Model framework: Evidence from Ho Chi Minh City, Vietnam

Nguyen Phan Thu Hang; Nguyen Thi Tuyet Nga; Phan Cong Thao Tien

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4556.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 96-112

AI chatbots and purchase behavior of Gen Z: The role of theoretical intersection

Pham Minh; Ha Kim Yen; Nguyen Huy Phuc; Nguyen Huynh Thuy Vy; Dinh Thi Kim Tuyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4632.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 113-127

Examining the impact of entrepreneurship education on entrepreneurial intention of students in Da Nang City: The moderating role of entrepreneurial attitude

Nguyen Thi Thu Ha; Nguyen Thi Cam Ly; Hoang Khanh Linh; Hoang Le Tra Giang; Tran Pham Phuong Uyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4315.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 120-138

The mediating role of attitude in the influence of product quality and Corporate Social Responsibility (CSR) on Halal purchase intention among Generation Z in Ho Chi Minh City

Duong Thi Thu Thinh; Nguyen Van Dieu; Tran Tuan Anh

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4536.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 108-124

From interaction to attachment: The mediating role of memorable tourism experiences in revisit intentions

Nguyen Ngoc Tam; Vo Thi Ngoc Thuy; Le Van Hoa

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.7.4628.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 139-152

The effect of medical tourism experience on customers’ word of mouth - The mediating role tourists happiness

To Phuoc Hai

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4247.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 104-119

Corporate Social Responsibility (CSR) in the eyes of the consumer: Social-economic responsibility, authenticity, and greenwashing

Pham Bao Tran; Pham Ngoc Minh Khoi; Nguyen Thi Bao Ngoc; Nguyen Hoang Minh Phuong; Nguyen Hoang Minh Phuong; Nguyen Hong Mai

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.6.4498.2026

Original Research Articles | Published Sep 7, 2025 | Pages: 3-16

Stylistic analysis of food brand names: Basis for a branding capacity workshop for startup entrepreneurs

Rowanne Marie Maxilom Mangompit

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.8.4560.2026

Original Research Articles | Published Aug 10, 2025 | Pages: 22-39

The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects

Nguyen Khanh Ngan; Le Dinh Nghi

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.3995.2026

Original Research Articles | Published Aug 10, 2025 | Pages: 40-59

Examining customer satisfaction’s influence on word of mouth and repeat purchase intentions in metro rail services

Tran Tuan Anh; Nguyen Thi Binh Minh; Duong Thi Thu Thinh; Khuc Dinh Nam

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.4192.2026

Original Research Articles | Published Aug 10, 2025 | Pages: 60-78

Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior

Pham Thi Thu Hien; Doan Bao Son; Nguyen Huy Phuc; Nguyen Ngoc Kieu Anh; Nguyen Dinh Loc; Tong Tinh Nghi

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.3982.2026

Original Research Articles | Published Jul 20, 2025 | Pages: 3-21

Governance practices in Public Attorney’s Offices during the Covid-19 crisis: Lessons for resilience and adaptation

Haran Sabangan Abdulkarim; Rowell Pagod Nitafan

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.3895.2026

Original Research Articles | Published Jun 4, 2025 | Pages: 152-168

Medical tourism experiences, perceived value and tourists’ happiness and word of mouth in Ho Chi Minh City: A qualitative exploration

To Phuoc Hai

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.4182.2026

Original Research Articles | Published Jun 1, 2025 | Pages: 84-101

How does electronic word of mouth influence Gen Z tourists’ booking intention in the hospitality industry? The case of mountainous areas

Hoang Van Hao; Pham Thu Thao; Vu Thi Quynh Chi; Le Van Phuc

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3971.2026

Original Research Articles | Published May 23, 2025 | Pages: 16-36

Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study

Duong Bao Trung; Le Dinh Minh Tri; Nguyen Vuong Hoai Thao

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3939.2026

Original Research Articles | Published May 22, 2025 | Pages: 74-92

Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

Hien Thi Thu Pham; Son Bao Doan

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3817.2025

Original Research Articles | Published May 22, 2025 | Pages: 119-134

The impact of consumption values on the intention to purchase organic food: The moderating role of trust

Nguyen Thanh Nhan

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3914.2026

Original Research Articles | Published May 22, 2025 | Pages: 79-97

Effects of emotional labor and emotional intelligence on university students’ academic achievement: The mediating role of emotional exhaustion

Duong Thi Hoai Nhung; Le Nguyet Hang; Nguyen Thi Nga Anh; Hoang Minh Hien

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.4.4013.2026

Original Research Articles | Published May 12, 2025 | Pages: 102-118

Transformational leadership and knowledge-sharing intention among sales employees in Vietnamese enterprises

Vu Thi Huong Giang; Hoang Phuong Linh

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3776.2026

Original Research Articles | Published Apr 29, 2025 | Pages: 164-180

FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City

Trinh Tu Pham; Loan Thi Thuy Nguyen; Ngan My To

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3977.2025

Original Research Articles | Published Apr 29, 2025 | Pages: 19-39

Green engagement pathways in tourism: The converging roles of knowledge sharing and social media in shaping revisit intentions

Tho Huu Hoang Nguyen; Huong Thi Thanh Tran; Quy Anh Le; Van Thanh Mai; Anh Thi Nhat Tran; An Thanh Le

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3768.2025

Original Research Articles | Published Apr 29, 2025 | Pages: 57-73

The impact of digital transformation on job performance: The mediating role of job satisfaction and work pressure

Ngan Kim Khuc; Hieu Nguyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3935.2025

Original Research Articles | Published Apr 29, 2025 | Pages: 112-131

The impact of augmented reality on impulse buying of makeup products on e-commerce platforms

Giang Hoai Kieu Le; Ky Van Nguyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3748.2025

Original Research Articles | Published Mar 29, 2025 | Pages: 67-83

Leadership, empowerment, support, and job satisfaction: Insights from Vietnamese Small and Medium-sized manufacturing Enterprises (SMEs)

Nguyen An Phu; Nguyen Van Tien

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3978.2026

Original Research Articles | Published Mar 19, 2025 | Pages: 3-15

Thinking styles and environmental leadership: Governance strategies in the Philippines’ coastal areas

Philner Pantalita Salindo

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3843.2026

Original Research Articles | Published Mar 19, 2025 | Pages: 40-56

The impact of training and development, motivation on in-role job performance and employee creativity in Vietnam’s consumer finance sector

Huyen Thi Ngoc Nguyen; Nghi Dinh Le

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3899.2025

Original Research Articles | Published Mar 5, 2025 | Pages: 146-163

The impact of employees’ resistance to change on organizational performance in Vietnam listed companies: Moderating roles of organizational culture and innovation capability

Nhan Ngoc Que Hoang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3800.2025

Original Research Articles | Published Jan 15, 2025 | Pages: 136-149

Evaluating the impact of government policies on tourist satisfaction in Vietnam: A Generalized Structured Component Analysis (GSCA) approach

Canh Quang Tran

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3633.2025

Original Research Articles | Published Jan 15, 2025 | Pages: 3-18

Onboarding experience and job satisfaction in Philippine government banking sector

Guilbert Nicanor Abiera Atillo; Ralph Alanunay Cardeno; Deo Michael Angelo Marino Olasiman

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3799.2025

Original Research Articles | Published Jan 15, 2025 | Pages: 93-111

Application of the PLS-SEM model in assessing the green supply chain management performance of small and medium enterprises in Ho Chi Minh City, Vietnam

Dieu Van Nguyen; Thinh Thi Thu Duong; Anh Tuan Tran

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3631.2025

Original Research Articles | Published Jan 15, 2025 | Pages: 90-108

Factors influencing luxury wine consumption behavior among Vietnamese consumers

Chung Thi Du

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3824.2025

Original Research Articles | Published Jan 15, 2025 | Pages: 132-145

Investigating the factors affecting online hotel reservations: An analysis of Vietnamese adolescents

Chau Thi Minh Pham; Anh Thi Minh Bui; Tuan Van Pham

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.6.3618.2025

Original Research Articles | Published Jan 15, 2025 | Pages: 162-178

The influence of despotic leadership on innovative behavior in Ho Chi Minh City businesses: The mediating role of leader-member exchange

Anh Tuan Tran; Thinh Thi Thu Duong; Minh Thi Binh Nguyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3812.2025

Original Research Articles | Published Jan 13, 2025 | Pages: 37-66

Adaptability culture fosters Small and Medium-sized manufacturing Enterprises (SMEs) climate change proactive adaptation in Vietnam

Pham Thi Chau Quyen; Truong Thanh Trung; Tran Thi Phuong Thuy

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.16.2.3632.2026

Original Research Articles | Published Dec 3, 2024 | Pages: 18-36

Achieving sustainable competitive advantage: The case of small and medium-sized enterprises in Botswana

Tadios Munodawafa; Micheline Juliana Alberta Naude; Krishna Kistan Govender

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3562.2025

Original Research Articles | Published Oct 18, 2024 | Pages: 150-161

Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches

Hien Nguyen Trong Ton

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3721.2025

Original Research Articles | Published Oct 18, 2024 | Pages: 55-70

Teleworking - A study from employees’ perspectives

Xuan Thi Thanh Le; Duyen Dang Phuc Vo

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3430.2025

Original Research Articles | Published Oct 18, 2024 | Pages: 3-17

Clients’ criteria for dental services selection and assessment of service quality and satisfaction in Cebu, Philippines

Mary Flor Silvestre Namoca; James Garcia Esguerra

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3345.2025

Original Research Articles | Published Oct 11, 2024 | Pages: 71-89

Investigating online purchase intention of Gen Z on TikTok live stream shopping

Nhung Thi Hoai Duong; Minh Quang Ta

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3416.2025

Original Research Articles | Published Oct 11, 2024 | Pages: 109-135

Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge

Oanh Thi Thuy Thai; Tho Alang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3321.2025

Original Research Articles | Published Sep 24, 2024 | Pages: 37-54

Enhancing employee’s outcomes through adopting the change leadership role of human resource professionals in sustainable enterprises

Ha Minh Nguyen; Diem Thi Pham

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.4.3598.2025

Original Research Articles | Published Sep 12, 2024 | Pages: 37-50

The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

Tuan Van Pham; My Ha Nguyen; Linh Khanh Nguyen; Yen Phi Hoang; Thu Hoai Tran; Linh Ngoc Khanh Hoang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3294.2025

Original Research Articles | Published Sep 12, 2024 | Pages: 20-36

How vividness and review quality influence purchase intention in mobile shopping

Anh Thi Van Pham; Trung Minh Ngo

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3128.2025

Original Research Articles | Published Aug 8, 2024 | Pages: 3-19

Interaction and problems in the abaca industry in Region VIII, Philippines

Milagros C. Bales; Karen Luz P. Yap; Fatima T. Baliña; Leomarich F. Casinillo

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.1.3137.2025

Original Research Articles | Published May 30, 2024 | Pages: 51-66

How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City

Long Cuu Hoang; Hoan Phuc Ho; Hung Xuan Dao; Binh Gia Nguyen; Giang Vu Chau Le; Ha Nhu Ngoc Nguyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3154.2025

Original Research Articles | Published May 24, 2024 | Pages: 128-151

The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory

Hoa Le Thai Nguyen; Thi Thi Cam Tang

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3090.2025

Original Research Articles | Published May 24, 2024 | Pages: 170-184

Multinomial logit regression adoption: Identifying user characteristics of e-wallets in Can Tho City, Vietnam

Ngan Thi Thuy Nguyen; Khe Son Tran

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.2945.2025

Original Research Articles | Published May 24, 2024 | Pages: 3-19

Performance management system of hospitality management department of Cebu Technological University campuses

de la Cruz Ronald; Minoza Joemar; Zosa Leo

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.2697.2025

Original Research Articles | Published May 24, 2024 | Pages: 105-127

The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context

Long Vu Phi Hoang; Hien Thi Thao Bui

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3124.2025

Original Research Articles | Published May 24, 2024 | Pages: 152-169

Autonomy in the relationship between education and entrepreneurial intentions of female students

Tuyen Thi Kim Dinh; Trang Duong Thuy Mai; Linh Thi Thuy Ly; Minh Pham

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3028.2025

Original Research Articles | Published May 24, 2024 | Pages: 85-104

Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations

Minh Thi Hong Le; Hieu Ngoc Minh Pham; Ly Thi Truc Nguyen; Thuy Thi Xuan Le; Suong Thi Mai Nguyen

DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.2939.2025