Factors affecting the quality of manufacturer – distributor relationship in the plastic industry in Vietnam

Authors

  • Ho Thanh Phong
    Hong Bang International University, VN
  • Tran Van Khoat
    University of Economics Ho Chi Minh City, VN

DOI:

10.46223/HCMCOUJS.econ.en.10.2.583.2020

Keywords:

Relationship Quality; manufacturer -distributor relationship; plastic industry; Vietnam

Abstract

This study explores and examines the factors that affect the composition of the quality relationship between manufacturers and distributors in the context of plastic industry in Vietnam. Qualitative research on single and group discussions with 23 manufacturers and distributors in the plastics industry. Quantitative research directly interviews 560 plastic product distributors in Ho Chi Minh City area and Southern provinces. The results of the study determine the composition of the relationship quality including three factors of trust, commitment and satisfaction; Six factors of product quality, delivery quality, market information, communication, personal interaction and visits affect the quality of the relationship between manufacturer and distributor.

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References

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Received: 21-07-2020
Accepted: 03-08-2020
Published: 31-08-2020

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How to Cite

Phong, H. T., & Khoat, T. V. (2020). Factors affecting the quality of manufacturer – distributor relationship in the plastic industry in Vietnam. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 10(2), 3–26. https://doi.org/10.46223/HCMCOUJS.econ.en.10.2.583.2020

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Copyright (c) 2020 Ho Thanh Phong; Tran Van Khoat

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.