Volume 10, Issue 2, 2020

Factors affecting the quality of manufacturer – distributor relationship in the plastic industry in Vietnam

Author - Affiliation:
Ho Thanh Phong - Hong Bang International University, Vietnam
Tran Van Khoat - University of Economics Ho Chi Minh City, Vietnam
Corresponding author: vkhoat@gmail.com

This study explores and examines the factors that affect the composition of the quality relationship between manufacturers and distributors in the context of plastic industry in Vietnam. Qualitative research on single and group discussions with 23 manufacturers and distributors in the plastics industry. Quantitative research directly interviews 560 plastic product distributors in Ho Chi Minh City area and Southern provinces. The results of the study determine the composition of the relationship quality including three factors of trust, commitment and satisfaction; Six factors of product quality, delivery quality, market information, communication, personal interaction and visits affect the quality of the relationship between manufacturer and distributor.

Relationship Quality, manufacturer -distributor relationship, plastic industry, Vietnam

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