Factors influencing the continuance intention of Momo e-wallet: An empirical study using sem in Can Tho and Ho Chi Minh City

Abstract

The research aims to identify the factors that influence continuance intention towards the MoMo e-wallet of customers living in Can Tho and Ho Chi Minh City. This study extends the Theory of Planned Behavior and Technology Acceptance Model by integrating situational normality and security perceptions in fintech adoption. Using a convenient sampling technique, the author has collected data from 248 respondents in Can Tho and Ho Chi Minh City, then proceeded to analyze the data to achieve research objectives. Accordingly, descriptive statistics, Cronbach’s Alpha reliability test, confirmatory factor analysis and structural equation modeling analysis methods were performed thoughout the thesis. The results reveal that all thirteen hypothesized paths are statistically significant. Out of the accepted results, Trust significantly impacts continuance intention (β = 0.58, p < 0.01), while perceived security has a moderate effect (β = 0.41, p < 0.05), are the most profound because they explain the success of MoMo in the highly competitive market of fintech and banking apps. Also, there is a significant means difference in terms of continuance intention among people in Can Tho City and Ho Chi Minh City.