The impact of Firm Generated Content (FGC) and  User Generated Content (UGC) on the intention to use telehealth services

Tuan Van Pham; My Ha Nguyen; Linh Khanh Nguyen; Yen Phi Hoang; Thu Hoai Tran; Linh Ngoc Khanh Hoang

doi:10.46223/HCMCOUJS.econ.en.15.2.3294.2025

Authors

Tuan Van Pham
National Economics University, Hanoi

https://orcid.org/0000-0003-0001-7331
My Ha Nguyen hamy16032002@gmail.com
National Economics University, Hanoi

https://orcid.org/0000-0002-4034-1657
Linh Khanh Nguyen
National Economics University, Hanoi
Yen Phi Hoang
National Economics University, Hanoi
Thu Hoai Tran
National Economics University, Hanoi
Linh Ngoc Khanh Hoang
National Economics University, Hanoi

DOI:

https://doi.org/10.46223/HCMCOUJS.econ.en.15.2.3294.2025

Keywords:

firm generated content, user generated content, theory of reasoned action, information adoption model, telehealth services

JEL Classification:

E00, I12, M31

Abstract

The purpose of this paper is to explore the ability of the combination of Theory of Reasoned Action (TRA) and Information Adoption Model (IAM); to predict and explain how Firm-Generated Content (FGC) and User-Generated Content (UGC) influence the intention to use telehealth services in Vietnam. A total of 751 citizens participated in this study based on the non-probability convenience sampling method. They completed the survey questionnaires, which consisted of 31 items rated on a 5-point Likert scale. The authors analyzed the quantitative data by using structural equation modeling. The results from SEM demonstrated the positive relationships in the proposed research model. This study adds to existing research on how FGC and UGC affect citizen intentions, particularly within the healthcare industry. Based on the study findings, the authors propose several recommendations for the application of FGC and UGC in telehealth services offered by hospitals and healthcare facilities.

Downloads

Download data is not yet available.

References

Ajzen, I. (1991). Attitudes, personality and behavior. Milton Keynes Open University Press.

Alhemimah, A. (2019). The influence of online reviews on saudi consumers’ tourism destination choices [Doctoral dissertation, University of Plymouth]. https://dx.doi.org/10.24382/904

Asvinigita, L. R. M., Piartrini, P. S., Suprapti, N. W. S., & WidagdaK, I. G. N. J. A. (2022). Application of Theory of Reasoned Action (TRA) to explain Continued Intention to Adopt (CIA) mhealth services. Webology, 19(1), 4952-4966. https://doi.org/10.14704/web/v19i1/web19332

Bagozzi, R. P., & Foxall, G. R. (1996). Construct validation of a measure of adaptive-innovative cognitive styles in consumption. International Journal of Research in Marketing, 13(3), 201-213. https://doi.org/10.1016/0167-8116(96)00010-9

Chang, M. Y., Kuo, F. L., Lin, T. R., Li, C. C., & Lee, T. Y. (2021). The intention and influence factors of nurses’ participation in telenursing. Informatics, 8(2), 1-14. https://doi.org/10.3390/informatics8020035