The behavior of young people toward electric motorbikes:  Evidence from Vietnam

Lam Hong Tong; Chau Giang Nguyen; My Tien Ha Duong

doi:10.46223/HCMCOUJS.econ.en.14.4.2792.2024

14(4)2024

The behavior of young people toward electric motorbikes: Evidence from Vietnam

Author - Affiliation:

Lam Hong Tong - Ho Chi Minh City Open University, Ho Chi Minh City , Vietnam

Chau Giang Nguyen - Ho Chi Minh City Open University, Ho Chi Minh City , Vietnam

My Tien Ha Duong - Ho Chi Minh City Open University, Ho Chi Minh City , Vietnam

Corresponding author: Lam Hong Tong - lam.th@ou.edu.vn

DOI:10.46223/HCMCOUJS.econ.en.14.4.2792.2024

Submitted: 30-05-2023
Accepted: 28-11-2023
Published: 19-03-2024

Abstract

The study uses a hybrid model, namely C-TAM-TPB. The model combines the Technology Acceptance Model (TAM) and the Planned Behavior Theory (TPB) to investigate factors influencing the behavior of young people toward electric motorbikes. We applied the convenience sampling method to gather data. The survey questions employ the Likert scale, with 5 strongly agree and 1 strongly disagree. There were 579 responses but only 573 were valid for analysis. We find that attitude toward using, perceived environment, subjective norm, and perceived ease of use can impact young people’s behavior of choosing electric motorbikes, while perceived usefulness and perceived behavioral control do not influence this consumption behavior. The research results provide a reference for businesses, environmental organizations, and managers to make decisions that guide consumers to choose environmentally friendly products.

JEL codes

D12; O10

Keywords

electric motorbikes; SEM; TAM model; TPB model; Vietnam

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Cite this paper as:

Tong, L. H., Nguyen, C. G., & Duong, M. T. H. (2024). The behavior of young people toward electric motorbikes: Evidence from Vietnam. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 14(4), 99-111. doi:10.46223/HCMCOUJS. econ.en.14.4.2792.2024

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DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.14.4.2792.2024