Tiếng Việt
14(4)2024
Exploring digital marketing strategies in small-sized enterprises in Vietnam
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Ho Chi Minh City University of Industry and Trade, Ho Chi Minh City ,
Vietnam
Submitted: 11-04-2023
Accepted: 14-07-2023 Published: 19-03-2024
Abstract
JEL codes
Keywords
Cite this paper as:
Nguyen, K. T. N., & Truong, N. T. N. (2024). Exploring digital marketing strategies in small-sized enterprises in Vietnam. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 14(4), 112-128. doi:10.46223/HCMCOUJS.econ.en.14.4.2742.2024
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