Towards a post-pandemic tourism recovery: An empirical study on the behavioural intention of using contactless payment and Covid-19 vaccination in Vietnam

Authors

  • Man The Nguyen
    International University, Ho Chi Minh City Vietnam National University, Ho Chi Minh City, Viet Nam
    https://orcid.org/0000-0001-7406-7388
  • Giang Thuy Nguyen
    Tomas Bata University in Zlín, Czechia
  • Tho Huu Hoang Nguyen
    Tomas Bata University in Zlín, Czechia

DOI:

10.46223/HCMCOUJS.econ.en.14.2.2636.2024

Keywords:

contactless payment; theory of planned behaviour; tourism recovery; protection motivation theory; vaccination; Vietnam

JEL Classification:

G40; Z33; I12; E42

Abstract

This study highlights the applicability of the joint framework of the Theory of Planned Behaviour (TPB) and Protection Motivation Theory (PMT) to the utilization of contactless payment and Covid-19 vaccination in the context of post-pandemic tourism recovery in Vietnam. The conclusion of this study evidenced that the behavioural intention of using the contactless payment mode was positively driven by subjective norms, attitude, perceived behavioural control, risk perception, and perceived benefit. Moreover, tourists would feel safer when combining two protective measures, including contactless payment and vaccination. This study contributes to the field of contactless payment literature by applying a new different theoretical lens to explain the behaviour and intentions towards employing it generally and the field of tourism literature particularly.

Downloads

Download data is not yet available.

References

Aji, H. M., Berakon, I., & Md Husin, M. (2020). Covid-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia. Cogent Business and Management, 7(1). doi:10.1080/23311975.2020.1804181

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. doi:10.1016/0749-5978(91)90020-T

Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management, 37(3), 99-110. doi:10.1016/j.ijinfomgt.2017.01.002

Bae, S. Y., & Chang, P.-J. (2021). The effect of coronavirus disease-19 (Covid-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020). Current Issues in Tourism, 24(7), 1017-1035. doi:10.1080/13683500.2020.1798895

Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. doi:10.1007/BF02723327

Downloads

Additional Files

Received: 01-02-2023
Accepted: 08-05-2023
Published: 24-10-2023

Statistics Views

Abstract: 609
Appendix: 0
PDF: 357
Appendix: 99
Crossref
Scopus
Google Scholar
Europe PMC

How to Cite

Nguyen, M. T., Nguyen, G. T., & Nguyen, T. H. H. (2023). Towards a post-pandemic tourism recovery: An empirical study on the behavioural intention of using contactless payment and Covid-19 vaccination in Vietnam. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 14(2), 109–125. https://doi.org/10.46223/HCMCOUJS.econ.en.14.2.2636.2024

License

Copyright (c) 2023 Man The Nguyen; Giang Thuy Nguyen; Tho Huu Hoang Nguyen

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.