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14 (2) 2024

The direct and indirect impacts of factors on the use of QR code payment during the Covid-19 pandemic: Empirical research in Ho Chi Minh City, Vietnam


Author - Affiliation:
Minh Thi Binh Nguyen - Nong Lam University, Ho Chi Minh City , Vietnam
Nam Dinh Khuc - Nong Lam University, Ho Chi Minh City , Vietnam
Nguyen Hoang Nguyen - Nong Lam University, Ho Chi Minh City , Vietnam
Corresponding author: Minh Thi Binh Nguyen - binhminh_sunshine@hcmuaf.edu.vn
Submitted: 08-09-2022
Accepted: 30-03-2023
Published: 30-06-2023

Abstract
The QR code payment is a service that allows customers to use their smartphone’s camera and mobile banking application to scan the QR code to quickly pay for many transactions by money being transferred from the account of the customer to the account of the point of sale. The objective paper is to identify factors influencing customers’ use of QR code payment in Ho Chi Minh (HCM) City, Vietnam, during the Covid-19 pandemic. Our proposed model extended based on combining the TAM and UTAUT2. We had an online survey with the participation of 567 customers who used the QR code payment in HCM City from June 2020 to January 2021 and applied Structural Equation Modeling (SEM) to test hypotheses. The results were analyzed by SPSS 25 and AMOS 24 software, indicating that the total effect of perceived Covid-19 on the use of QR code payment was the strongest, with the second rank on the direct impact and the first rank on the indirect impact. Intention to use plays the strongest role in the direct effects of the use of QR code payment, while the effects of attitude, facilitating conditions, personal innovativeness, security, trust, and perceived ease of use on the use of QR code payment were indirect and positive. These results will help providers of QR code payment have some recommendations to increase the use of customers about the QR code payment to develop and exploit their potential market for this service.

JEL codes
D12; G21; G23; M10; M15

Keywords
Covid-19; customer; intention; QR code payment; use

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Cite this paper as:

Nguyen, M. T. B., Khuc, N. D., & Nguyen, N. H. (2024). The direct and indirect impacts of factors on the use of QR code payment during the Covid-19 pandemic: Empirical research in Ho Chi Minh City, Vietnam. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 14(2), 126-142. doi:10.46223/HCMCOUJS.econ.en.14.2.2438.2024


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DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.14.2.2438.2024
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© The Author(s) 2024. This is an open access publication under CC BY NC licence.