Push and pull factors impacting visitors’ loyalty: A case of Saigon Zoo and Botanical Gardens

Authors

  • Nguyen Hoang Sinh
    Ho Chi Minh City Open University, VN
  • Ngo Thi Phuong Anh
    Ho Chi Minh City Open University, VN

DOI:

10.46223/HCMCOUJS.econ.en.10.1.224.2020

Keywords:

push-pull factors; motivations; park tourism; Saigon Zoo; Botanical Gardens

Abstract

This paper aims to build and test the model of the relationship between push and pull factors and visitors’ loyalty to botanic park, a case of Saigon Zoo and Botanical Gardens in Vietnam. The previous studies were used to build and then test the model in which 185 usable responses from botanic park visitors were analyzed among 200 collected responses. The findings contribute to the current literature of park tourism by indicating that push (β = .246) and pull (β = .619) factors have a direct impact on visitors’ loyalty. The study has its implications in park management that focuses on the motivational factors and the psychological reasons why people visit botanic parks to create suitable marketing programs to target them.

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References

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Assaker, G., Hallak, R., Assaf, A. G., & Assad, T. (2015). Validating a structural model of destination image, satisfaction, and loyalty across gender and age: Multigroup analysis with PLS-SEM. Tourism Analysis, 20(6), 577-591. doi:10.3727/108354215X14464845877797

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Received: 06-05-2020
Accepted: 06-05-2020
Published: 14-07-2025

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How to Cite

Sinh, N. H., & Anh, N. T. P. (2025). Push and pull factors impacting visitors’ loyalty: A case of Saigon Zoo and Botanical Gardens. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 10(2), 155–170. https://doi.org/10.46223/HCMCOUJS.econ.en.10.1.224.2020

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Copyright (c) 2025 Nguyen Hoang Sinh; Ngo Thi Phuong Anh

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.