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10 (1) 2020 - The 30th Anniversary of Ho Chi Minh City Open University

The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion


Author - Affiliation:
Doan Thi Thanh Thuy - Ho Chi Minh City Open University, Faculty of Business Administration , Vietnam
Nguyen Tran Cam Linh - Ho Chi Minh City Open University, Faculty of Business Administration , Vietnam
Nguyen Ngoc Dan Thanh - Ho Chi Minh City Open University, Faculty of Business Administration , Vietnam
Corresponding author: Doan Thi Thanh Thuy - thuy.dtth@ou.edu.vn

Abstract
Entrepreneurial passion is the key to starting a business. Passion motivates desire so that entrepreneurs strive to achieve success. Passion is not only the experience of intense emotions but also a part of identity centrality. On the other hand, an individual’s entrepreneurial decisions can be influenced by the opinions and behaviors conveyed by others and a person's career ambitions can be significantly stimulated if they have a role model. The role model, in addition to inspiration, also plays an important role in helping individuals learn to identify themselves so entrepreneurial role models impart entrepreneurial passion for individuals to shape entrepreneurial intentions. Hence, the purpose of this paper is to examine the mediating role of passion in both relationships: between entrepreneurial identity centrality and entrepreneurship intention as well as between the entrepreneurial role model and entrepreneurship intention. The study is a quantitative research, data is surveyed in a single time collected from a population. 531 questionnaires are distributed to young people who are studying and working in Ho Chi Minh City and has the intention to start-up their own business. The findings of the research show that both above relationships are significantly mediated by passion. The research could support the theory of distal and proximal antecedence that influence entrepreneurship intention for students.

Keywords
entrepreneurial identity centrality; entrepreneurship intention; entrepreneurial passion; entrepreneurial role model

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Cite this paper as:

Doan, T. T. T., Nguyen, T. C. L., & Nguyen, N. D. T. (2020). The mediating role of passion in entrepreneurship intention: Identity centrality and role models increase passion. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 10(1), 101-119. doi:10.46223/HCMCOUJS.econ.en.10.1.223.2020


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