Tiếng Việt
10 (1) 2020 - The 30th Anniversary of Ho Chi Minh City Open University
The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP
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Cite this paper as:
Bui, Q. H., Trinh, T. A., Nguyen, T. T. T., & Nguyen, P. K. M. (2020). The effects of firm’s innovation on customer’s loyalty: A case study of Saigon COOP. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 10(2), 82-100. doi:10.46223/HCMCOUJS.econ.en.10.1.222.2020
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