Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City

Authors

  • Trinh Thuy Anh
    Ho Chi Minh City Open University, VN
  • Tran Kiem Viet Thang
    Ho Chi Minh City Open University, VN

DOI:

10.46223/HCMCOUJS.econ.en.10.1.218.2020

Keywords:

tourism events; intention to participate; motivations to attract customers

Abstract

The study examines the impact of factors influencing customers’ intention to attend a tourism event, by considering the motivation to attract customers to such an event. The authors collected 230 interview samples from different subjects, then conducted a quantitative method through factor, correlation, and regression analysis. The results show that the motivation to attract customers to tourism events has a great influence on their participating intention. In particular, factors affecting the motivation to take part in the event include influence group, communications, convenience, and content. The analysis results give several suggestions for event organizers to be able to gain more customer engagement.

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References

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How to Cite

Anh, T. T., & Thang, T. K. V. (2020). Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 10(1), 37–51. https://doi.org/10.46223/HCMCOUJS.econ.en.10.1.218.2020

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Copyright (c) 2020 Trinh Thuy Anh; Tran Kiem Viet Thang

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.