Tiếng Việt
12 (1) 2022
Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam
Corresponding author:Submitted: 18-01-2022
Accepted: 16-02-2022 Published: 22-02-2022
Abstract
Keywords
Cite this paper as:
Ha, T. M. (2022). Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 12(1), 92-107. doi:10.46223/HCMCOUJS.econ.en.12.1.2165.2022
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