The antecedents and outcomes of export market orientation: A bibliometric analysis

Authors

  • Nguyen Ngoc Duy Phuong
    School of Business, International University, Vietnam National University - HCMC, VN
    https://orcid.org/0000-0003-2407-6440
  • Dinh Hoang Tu
    School of Business, International University, Vietnam National University - HCMC, VN
  • Dang Thao Van Anh
    School of Business, International University, Vietnam National University - HCMC, VN
  • Tran Anh Tu
    School of Business, International University, Vietnam National University - HCMC, VN

DOI:

10.46223/HCMCOUJS.econ.en.12.2.2143.2022

Keywords:

bibliometric; export market orientation; integrative analysis; TCCM framework

Abstract

Export market orientation has always been a central issue in the study of international business and marketing. Therefore, it is essential to put effort into understanding the concept and its application in real-life business. Following in-depth studies and critical review papers in previous years, this research paper focuses on synthesizing and analyzing empirical studies in the period from 2015 to 2021, revolving around theoretical issues, context, the main features of the object, and the methodology. Within a predetermined time frame, twenty critical papers on export market orientation were selected and analyzed. The result reveals in detail that there are sixteen antecedents and five outcomes of export market orientation, as well as a total of eight moderators and seven mediators influencing their relationships. Findings have indicated that in recent years, models and theories of earlier eras have been developed and many of them have reached maturity.

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References

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Adner, R., & Helfat, C. E. (2003). Corporate effects and dynamic managerial capabilities. Strategic Management Journal, 24(10), 1011-1025. doi:10.1002/smj.331

Alotaibi, M. B. G., & Zhang, Y. (2017). The relationship between export market orientation and export performance: An empirical study. Applied Economics, 49(23), 2253-2258. doi:10.1080/00036846.2016.1237743

Anderson, P. F. (1982). Marketing, strategic planning and the theory of the firm. Journal of Marketing, 46(2), 15-26. doi:10.2307/3203337

Argote, L., & Greve, H. R. (2016). A behavioral theory of the firm? 40 years and counting: Introduction and impact. Organization Science, 18(3), 337-349. doi:10.1287/orsc.1070.0280

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Received: 07-01-2022
Accepted: 18-04-2022
Published: 03-06-2022

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How to Cite

Phuong, N. N. D., Tu, D. H., Anh, D. T. V., & Tu, T. A. (2022). The antecedents and outcomes of export market orientation: A bibliometric analysis. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 12(2), 44–64. https://doi.org/10.46223/HCMCOUJS.econ.en.12.2.2143.2022

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Copyright (c) 2022 Nguyen Ngoc Duy Phuong; Dinh Hoang Tu; Dang Thao Van Anh; Tran Anh Tu

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.